The brand is mostly located in the South. The Scranton-based C&S owns 11 other Piggly Wiggly stores in Wisconsin. They are also in Peru, Cortlandville, Cooperstown, Norwich, Owego, Rome, Saranac Lake, Sherrill, Warrensburg and Rutland, Vt.Ĭ&S CEO Bob Palmer was in Watertown to introduce Grand Union and Piggly Wiggly to shoppers this week. Now C&S Wholesale Grocers owns both the Watertown Piggly Wiggly and Grand Union stores, the result of a merger between Tops Friendly Markets and Price Chopper.Ĭ&S Wholesale Grocers, the largest grocery wholesaler in the country with 7,000 outlets, is operating a total of 12 former Tops stores as Grand Unions. Grand Union also had a store downtown years before that. The Great American chain purchased Grand Union stores in Alexandria Bay and Clayton in 1982 and renamed them. The Grand Union brand had a presence in the north country until the early 1980s. The Grand Union store in the Seaway Plaza on the city's north side also celebrated a grand opening on Thursday. While Piggly Wiggly made its debut in New York, a new Grand Union store on the other side of town is returning the chain to the grocery store landscape in the north country. "I'm really happy they're keeping it open in the neighborhood," she said, guiding her shopping cart through the produce department during the store's grand opening on Thursday. Pig mascot - took over the former Tops store in a small plaza on Washington Street. They're glad that the chain - known for its friendly Mr. Schwarz and his wife, Linda Watson, welcomed the grocery store chain's first venture in New York state with the recent opening of Piggly Wiggly in Watertown. 4-WATERTOWN - Ken Schwarz remembered his mother was not happy when Piggly Wiggly increased the price of a loaf of bread from a dime to 11 cents while he was growing up in Tennessee during World War II.īut Mr. Okay, I’ll eat crow if I can wash it down with some Pig Swig.Mar. While he would not release specific sales figures on Pig Swig, the retailer is equally pleased with sales results, which are “far more than expected.” Ibsen says the company does a brisk business selling “I’m Big on the Pig” t-shirts. And the Piggly Wiggly brand is an icon in its market. Indeed, the beer category is filled with funny names like Buttface Amber Ale and Arrogant Bastard. Piggly Wiggly is a silly name to begin with, so the company takes a light-hearted approach to their brands. I also took a swipe at the name Pig Swig, too. Reader comments in the newspaper of record for South Carolina complain the price is too expensive! While not for the connoisseur, Pig Swig isn’t targeting college students looking for cheap suds either.
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MOBILE APP Download our mobile app for special offers on unadvertised items. WEEKLY AD View our weekly ad to find all of our great deals for amazing savings. In working with a highly regarded South Carolina craft brewery ( Thomas Creek Brewery), Ibsen says they are offering consumers a high quality alternative to the mass brands like Budweiser. CURBSIDE & DELIVERY Order your groceries and go to the store in your scheduled pickup time or have your order delivered. Indeed, Piggly Wiggly is continuing a long-held strategy of finding local products that can stand shoulder to shoulder with national brands. Though the Pig Swig line is value priced, price is not core to the brand’s positioning. I was on the receiving end of his charming rebuttal of my comment about Pig Swig (Piggly Wiggly’s private label beer) being one of the growing ranks cheap beers fighting to be the lowest price brew. Last week, I had the pleasure of talking to Christopher Ibsen, Chief Marketing Officer of the Piggly Wiggly grocery chain.
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